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Alissa Cohen Live on Live Food

Raw Food authors from around the world are stepping up their game. Check out this TV Commercial produced by Alissa Cohen's team.

Alissa appeared on NBC’s Today Show as their nutrition expert, promoting the benefits of raw food for their “10 Secrets for Staying Young” segment on August 9th, 2005. She has also made numerous other appearances on TV and radio and has a regularly featured column ‘Ask Alissa’, in one of Europe’s leading health magazines, Get Fresh!.

See Alissa Before & After Photos Here

I think campaigns like this are a great step for the overall health of the planet. I also feel that ultimately raw food marketing is going to have to separate it self from the traditional marketing that most companies do. Otherwise the good folk of America, and the world, will chuck our authentic efforts into the infomercial-quick-buck category.

An amazing resource for authentic marketing is Seth Godin. I think the raw food world could learn a thing or twenty from his most recent book, All Marketers Are Liars. Here is a a 5 page excerpt of the book titled Be A Better Liar.

Don't forget that the best marketing raw food has on its side is that it works.