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Beefing up the raw food presence

Natural food markets and co-ops around the country are really beefing up their raw food presence, and I'm not talking raw meat here. Even my tiny organic co-op in Delaware, Newark Natural Foods, now has a whole shelf dedicated to raw snacks. They also have one entire refrigerated section devoted to Raw Life Line prepared raw meals. Raw food goodness in your local store? What is the world coming to?

Westerly Natural Market in Manhattan is perfect example of what the world is coming to. The stores manager, Harry B., recently sent me a series of photos that showcase just how far this natural foods store has taken its raw food presence.


It use to be that you could only get prepared raw food online. Some of the original raw food pioneers even had entire chapters in their books dedicated to the hardships of finding raw food locally. This is all changing very quickly. Now I know it isn't like Walmart sells Young Thai Coconuts (oh wait, they do!).....well I know they don't sell Nature's First Law Goji Berries, so there is a lot of room left to grow, but something magical is happening here - every year it is getting exponentially easier to find and to eat raw food.

But how will we know that a real dent has been made? Here are a few of the major milestones, some more effective than others, that WLIR is keeping a look out for:

  • Ultra-sheik, ultra-expensive "raw" branded alcohol at trendy night clubs and restaurants
  • Raw Organic Agave Nectar at Starbucks
  • Dairy-Free Super Food Smoothies at fast food chains like TCBY or Dairy Queen
  • Pure Food and Wine / One Lucky Duck raw ice cream at Whole Foods Markets
  • Goji berry and cacao trail mixes at airport newspaper stands
  • Complimentary green drinks at the office water cooler (hey, gotta keep those health care costs down)

What are your thoughts? Where are you hoping raw food will pop-up next?