Pimp'n Raw Food
CNN Money recently featured an article on Seth Godin's new project Squidoo. The site has nothing to do with health or raw food specifically, but is a place for "experts" to feature very focused information on a full range of topics. The only thing I'm an expert on is myself, but I still thought I had some interesting things to say about raw food, so I started a lens titled, I Like It Raw, Do You?
Here is a little excerpt from the article:
The top 100 lenses visited on Squidoo include topics ranging from the power of raw food to ways for transforming your office cubicle into a gym. Martha Stewart even hosts a lens on making cookies.
Besides promoting raw food, my Squidoo page was an experiment in what information initiates a response and attracts attention: Here's what I learned as I went up in lens ranking from 15,000 to 5,000 to 350 to 100 to 29 to, presently, 10. Note: I also use these ideas on a daily bases to pimp raw food in one-on-one conversations.
Dhrumil's How to Pimp Raw Food List
- Before and afters rock: Telling a story with a picture really brings the concept of raw food to a level that the average person can relate to well. Science and nutritional information is great, but nothing beats the visual of a transformational photo.
- Leave out the should's: If you make people feel bad about not eating healthy enough, they'll tune you out. You are just another addition to the long list of people that are using guilt as a motivating factor. No one appreciates when others try to make them feel bad.
- Humor builds trust: We're all going to die anyway, so why not use humor as a vehicle to help others relate to your message? Being humors, while providing very focused information, is an excellent way to remind others that you aren't about taking things too seriously. That makes people feel happy and also reminds them not to take life so seriously, while also reminding them that they don't have to accept being sick and tired.
- Baby Steps Please: I'm still working on this one, but from what I've seen, there is just way too many people trying to say way too many things.... all at the same time. Most health sites you visit either 1) don't explain things clearly enough or 2) end up bombarding you with too much information. Break things down into manageable chunks of information, communicate what those chunks are, and make it easy for people to navigate those chunks.
- Get Real, don't be a salesman: No one wants to be sold. If you are selling product or services, don't come off with some multi-level marketing approach. Get real by building trust and communicating authentically. Once you do that, the foot traffic or web traffic will roll on in, more on this here.