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Growth Is Good & Wast Equals Food (video)

I've seen this speech on Eco-Effectiveness by William McDonough about 100 times and I never get tired of it.

My favorite quote from the lecture is, "Being less isn't being good!"




Dru, thanks for posting this. I've been a fan of his since '98 when I was looking to get into UVA's design school.
I don't know if you are still checking the website, but again, SustainableBusiness.com is baddass and is where I first heard of him.

Rock on man,

I'll be in Newark Tomorrow at the co-op, if you see me give me a jingle.


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