Whole Foods is great, but there's nothing like finding a local organic or pesticide free farmer to buy from directly.
Using localharvest.org, I found a local farm near me, here in Delaware, where I can get kale, romaine, cucumbers and all sorts of berries at 45% off the retail price. The woman who manages the farm even said that she'd consider growing other items if I could promise that I'd purchase them in bulk.
Shoooooooot, between my hugry raw food self and my local friends (Neel, Nirav, Mihir, Nature), you KNOW we can throw down some major produce!
If you need a reminder of why local is better, check out Local Harvest's "Why buy local?" write up.