Larabar bought by General Mills
In a press release from June 10th, 2008 it was announced that Denver based company LÄRABAR has been bought out by Minnesota based General Mills.
If you are not familiar with Larabar, it is a dehydrated raw food bar made from a base of dates and almonds and comes in a wide variety of flavors.
David and Katrina Rainoshek have started a conversation on GI2MR asking the community to discuss their thoughts.
I don't eat Larbars any more, only because my taste has changed a bit over the years, but my interactions and communications with the company have been great. I also respect what they've been up to so far. It's hard work building a successful business.
I have no opinions on the sale. But I do understand the communities concerns about "selling out". I'd just like to add that things are never that black and white.
I'm going to take a few of the best questions from the community and see if I can get the exec team from Larabar, preferably Lara herself, to write a guest post on We Like It Raw. I have a feeling she'd have some very interesting things to say.
Update: I also wanted to say, selling a business is a big deal and I want to congratulate Lara and her team on their success.